How to Write an Off-Plan Sales Offer That Closes (With Template)
The eight things every off-plan offer needs, a template you can copy, and the mistakes that make clients go quiet.
The offer is often the only thing the client's family sees. It is forwarded on WhatsApp, opened on a phone, and read by people who never spoke to you. A good one answers their questions on its own; a poor one starts a long thread of “what about…”.
The eight things every offer needs
- Project and developer — with one line on the developer's record.
- The unit — type, size, floor or view, and the floor plan.
- The price — and the price per square foot.
- The payment plan in amounts — what is paid at booking, during construction, at handover and after.
- The fees — the 4% DLD fee, shown separately, and whether the developer is covering any of it.
- The handover date.
- The surroundings — the nearest schools, hospital, mall and metro, with drive times.
- You — your name, photo, brokerage, BRN and how to reach you.
A template you can copy
[Project name] by [Developer] — [Area], handover [quarter and year]
[Unit type], [size] sq ft, [floor/view]. Price AED [price] (AED [price per sq ft] per sq ft).
Payment plan [e.g. 60/40]: AED [amount] at booking, AED [amount] during construction, AED [amount] at handover. DLD fee 4%: AED [amount].
Nearby: [school] [x] min, [hospital] [x] min, [mall] [x] min, [metro] [x] min.
[Your name], [brokerage], BRN [number] — [phone / WhatsApp]
Write it in the client's language
Dubai's buyers come from everywhere. An offer in the client's own language — Arabic, Russian, Chinese, Hindi, French — is read more carefully and forwarded more often. Keep numbers and dates in a format they recognise.
Mistakes that make clients go quiet
- Percentages without amounts. “60/40” means little to a family member reading it for the first time.
- Too many options. Three projects is a choice; ten is homework.
- Old prices. Nothing loses trust faster than a price that has already changed.
- A brochure instead of an offer. Forty pages of renders do not tell the client what they pay this month.
- No way to reach you on the last page.
Making offers on Listy Map
On Listy Map, every project can become a sales offer in one click: your name, photo, company logo and colour; the project's current price, payment plan and handover date; and what is around it. Choose from ten languages, then save it as a PDF, print it or send it on WhatsApp. It is free with every account.
Questions people ask
What should an off-plan sales offer include?
The project and developer, the unit, the price, the payment plan in amounts, the handover date, a few images, what is around the project, and your name, brokerage and contact details.
Should I send an offer as a PDF or a link?
Either works if it opens well on a phone. A PDF is easy to forward on WhatsApp and to print; a link can stay up to date. Many agents send both.
Can I make sales offers on Listy Map?
Yes. Any project on Listy Map can be turned into a branded offer with your name, photo and logo, in ten languages, and saved as a PDF, printed or sent on WhatsApp. It is free with every account.